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Relates the research areas of housing preferences and the meaning of a dwelling with each other and with aspects of the means-end approach as applied in marketing research. This study presents the model that relates preferences for the features of a dwelling to the meaning they have for people.

MEANING OF DWELLING FEATURES

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MEANING OF DWELLING FEATURES

IOS PRESS

 

SERIES: SUSTAINABLE URBAN AREAS 
YEAR: 2008
SIZE:
BINDING: Paperback
ISBN: 9781586039554
TYPE: Professional and Vocational

 

 

 

Product Description for MEANING OF DWELLING FEATURES

 

Relates the research areas of housing preferences and the meaning of a dwelling with each other and with aspects of the means-end approach as applied in marketing research. This study presents the model that relates preferences for the features of a dwelling to the meaning they have for people.

 

 

 

 


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