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Scenario planning is a technique for strategic planning and execution that takes into account the many uncertainties that are the reality of the world. This book explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that organizations must undertake.

SCENARIO PLANNING HANDBOOK

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SCENARIO PLANNING HANDBOOK

CENGAGE LEARNING

 

SERIES:  
YEAR: 2006
SIZE: 234 x 162
BINDING: Book
ISBN: 9780324312850
TYPE: Further and Higher Education

 

 

 

Product Description for SCENARIO PLANNING HANDBOOK

 

Scenario planning is a technique for strategic planning and execution that takes into account the many uncertainties that are the reality of the world. This book explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that organizations must undertake.

 

 

 

 


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