Lovell Johns provides a database service that will transform your customer records for the delivery of personalised and targeted marketing and sales strategies. The service is designed to append your database with each of your customer’s nearest store/service details, census matches, or prospect status.

We use our mapping software to locate proximity relations; clusters; drive time; patterns of consumer behaviour and deliver a database with appended information linking your customers to others with similar locational characteristics.  as groups to which you can.

Our data improvement service will help you focus on your specific audience; tailor strategies for different marketing campaigns; allocate customers to dealerships or franchise areas; market to pre-defined growth areas or consumer groups in specific catchment areas.

Service Summary:

1. Geo-coding services – use of customer postcodes to identify your customers, store and event locations
2. Use geo-coded customer data to allocate nearest dealerships, franchise territories for marketing planning and targeted marketing.
3. Address matching and integration of third party and census data to determine consumer behaviour

We can deliver reformatted databases within standard database formats for mailing, as maps or in a GIS data format

Case Studies – a small example of what we’ve done recently

Click on links for more information and images

• Carphone Warehouse
• RM Consultants Ltd
• Merseyside Sports Partnership
• St Paul's Surgery